Trump, Brexit and the future of polling: USSC, YouGov and Annabel Crabb



13 September 2017


Allens, Level 28, Deutsche Bank Place, 126 Phillip St, Sydney NSW 2000


Public forum


Free with registration essential

Recent elections in the United States and United Kingdom have been characterised as a challenge to the reliability of public opinion polling. Many research firms predicted Hillary Clinton to win the White House, while 'Remain' was believed to be the choice of most UK voters, and Jeremy Corbyn was thought to be thrashed at this year’s British election. In these cases, not all the poll results were accurate.

Does this mean polling is a dead-end for understanding public opinion, and what does this mean for politics? Are new survey techniques the answer to gauging the mood of voters? Is the situation with polling in the United States and United Kingdom comparable or different to what is happening in Australia?

At this public event, the ABC's Annabel Crabb and the United States Studies Centre's CEO and polling expert Professor Simon Jackman appeared in conversation with the founder and CEO of innovative global survey company YouGov, Stephan Shakespeare. Together they discussed what innovations are being used to keep polling accurate and relevant to understanding politics in the future.


  • Annabel Crabb
    Annabel Crabb
    ABC journalist and presenter

    Annabel Crabb presents the highly acclaimed The House and Kitchen Cabinet series, and is also a regular contributor and presenter to The Drum on ABC News. She began her career in 1997 at The Adelaide Advertiser and moved on to cover politics for The Age and The Sydney Morning Herald, where she was a columnist and sketch-writer.

  • Stephan Shakespeare
    Stephan Shakespeare
    CEO and Co-Founder, YouGov plc.

    Stephan Shakespeare is CEO and co-founder of YouGov plc. One of the pioneers of internet research, Stephan has been the driving force behind YouGov’s innovation-led strategy. He writes daily polling analysis for The Times’ Red Box briefing, a weekly column for City A.M. and is also regular contributor to the BBC’s Daily Politics programme.

  • Professor Simon Jackman
    Professor Simon Jackman
    Chief Executive Officer, United States Studies Centre

    Professor Simon Jackman commenced as CEO of the US Studies Centre in April 2016. Between 1996 and 2016, he was a Professor of Political Science and Statistics at Stanford University. Jackman's teaching and research centres on public opinion, election campaigns, political participation, and electoral systems with special emphasis on American and Australian politics.

The USSC-YouGov poll is run in conjunction with