USSC Associate Professor Dr David Smith appears on The Daily Aus to discuss one of the biggest nights in US entertainment: the Super Bowl.

Every year, millions of people tune in to watch not only the game, but also some of the biggest names in music perform during the half-time show, as well as multi-million dollar advertisements. So, why are Australians starting to tune into the Super Bowl in droves, even more so than some of Australia's biggest local events?