The green visitor economy: Sustainability through innovation and strategic partnerships



13 August 2013



International speaker Mr David Gottfried, Chief Executive Officer of Regenerative Ventures & Network and founder of the US Green Building Council and World Green Building Council, along with a panel of Australian experts in innovation and sustainability, the visitor economy, and global labelling and certification, addressed the following issues and topics at a conference in Sydney:

  • The growing momentum around international and domestic green visitor experiences.
  • Practical options on how to capitalise the development of the green visitor enconomy and benefits for business.
  • Open access web tools to leverage effective green experiences and services whilst securing the social and environmental benefits.
  • Applied lessons from cognitive science on selling green by aligning with consumer motivations.


  • David Gottfried

    David Gottfried is known as the father of the global green building movement: founding the U.S. Green Building Council and World Green Building Councils. No organizations have likely reduced global warming more or helped reduce ecological footprint. Gottfried’s work started a global industry with over 15 billion square feet of green buildings and millions of professionals playing in this new “sandbox.” Gottfried serves as the CEO of Regenerative Ventures and its Regenerative Network (RN).

  • Professor Michael Hiscox
    Clarence Dillon Professor of International Affairs, Department of Government, Harvard University

    Michael J. Hiscox was director of the Sustainability, Transparency, Accountability Research (STAR) Lab at the US Studies Centre until October 2015. Hiscox is the Clarence Dillon Professor of International Affairs in the Department of Government, Harvard University. His research has examined international trade and immigration policy, economic development, global supply chains, corporate responsibility and sustainability initiatives, and policies addressing economic, social, and public health issues in several countries.