Spending on political advertising is projected to reach almost US$9.7 billion ahead of the 2022 midterms, doubling the spending from the 2018 midterm cycle and even outpacing the 2020 elections, a report from AdImpact found. The 2022 record figure compares with about US$4 billion in the 2018 cycle and about US$9 billion in the 2020 presidential election cycle.
Political ad spending on US midterms set to smash records
