Following the launch of his limited-edition gold ‘Never Surrender High-Top Sneaker’ in February, former president Donald Trump is now selling Bibles for US$59.99 on Launching the new merchandise via a video on Truth Social, the presumptive Republican presidential candidate said “religion and Christianity are the biggest things missing from this country.” It appears a majority of American adults agree.

According to recent survey data from the Pew Research Center, 57 per cent of American adults have a positive view of religion in American life; and almost half of those who say religion is losing influence in American life think that its lost influence is a bad thing. In fact, nearly half (49 per cent) of American adults say the Bible should have a great deal or some influence on US laws.

For Donald Trump’s presidential campaign, launching a line of God Bless the USA Bibles could be a signal to critical voter bases, including white evangelical Protestants. Seventy per cent of this group also say it is important that the president has religious beliefs that are the same as their own, yet only 48 per cent of this group say Donald Trump is very or somewhat religious. It is doubtful whether this will make a difference to their loyalty though, with 86 per cent having unfavourable views of Biden, according to the same survey.

The survey shows over two-thirds of Americans think Donald Trump is not too or not at all religious, will these Bibles be enough to change that? God knows.