International speaker Mr David Gottfried, Chief Executive Officer of Regenerative Ventures & Network and founder of the US Green Building Council and World Green Building Council, along with a panel of Australian experts in innovation and sustainability, the visitor economy, and global labelling and certification, addressed the following issues and topics at a conference in Sydney:

  • The growing momentum around international and domestic green visitor experiences.
  • Practical options on how to capitalise the development of the green visitor enconomy and benefits for business.
  • Open access web tools to leverage effective green experiences and services whilst securing the social and environmental benefits.
  • Applied lessons from cognitive science on selling green by aligning with consumer motivations.