Jonathan Greenblatt is a social entrepreneur and co-founder of Ethos Water. Ethos water's mission work is to help children get clean water. Ethos was based on a simple premise: water for water. It would function as a super-premium brand of bottled water that would link consumption to cause by allowing consumers to engage in a collective effort to help communities in need get clean water. Ethos Water was purchased by Starbucks in 2005.

This event was held in collaboration with the Centre for Social Impact at the University of New South Wales.