US Studies Centre CEO Simon Jackman says former president Donald Trump’s hints at running for re-election in 2024 are “not surprising” but mainly for the Trump brand.

“He’s going to tease like that all the way through, the brand is so important to Trump and that’s the source of a lot of income to Trump as well, irrespective of what his political ambitions are,” he told Sky News.

Jackman said keeping the idea of running for re-election is “very important to the Trump business model” but it is not yet clear if he is serious.

“I’m not surprised he’s giving those interviews, I’m still sceptical come 2024 he will be the nominee.”